Highlight Important Content – Keeps important posts—such as announcements, cornerstone content, and trending articles—easily accessible to readers.

Drive More Engagement – Keeps high-performing or cornerstone posts at the top, increasing visibility and interaction.

Improve SEO & Read Time – A frequently visited pinned post can enhance rankings and improve user retention.

Promote Evergreen Content – Keeps timeless or frequently referenced posts easily accessible.

Navigate to Sites > Blogs

On the list view of Blog(s), select the blog name and click on it
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Go to the view where there option to edit Blog Site
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Add the element of Featured Post
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Select the featured blog post
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Select the layout and choose what you want to show in blog featured post.

Publish the blog site